Disneyland Paris: Designing a Strategic Roadmap for Europe

Name: Disneyland Paris: Designing a Strategic Roadmap for Europe (English version)
SKU: W49948

Ning Su, Maisha Alam

Product #:W49948

Supplier:Ivey

Discipline:General Management, International Business

Setting:2026

Details:Case (PDF) • 7 pages • 2026-05-05

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The Walt Disney Company (Disney) had entered Europe with the opening of Disneyland Paris in 1992. Despite initial financial losses and a mixed reception, after restructuring and rebranding it became profitable by 1995 and since grew into a major tourist destination in Europe. Beyond the theme park, Disney also helped transform the surrounding Val d’Europe region into an urban and commercial hub. In the 2020s, Disneyland Paris underwent a major expansion of Walt Disney Studios Park, with new themed areas based on Marvel’s The Avengers, Frozen, and the Lion King. As Disney planned its next phase of growth, should it prioritize its focus on Val d’Europe to diversity its business or on further growth and expansion of the theme park?

Learning Objectives

This case is suitable for undergraduate- and master-level courses on international business, strategy, and project management.

After working through the case and assignment questions, students should be able to do the following:

Understand the complexity of projects in creative industries.
Utilize key concepts and frameworks for project management.
Analyze and understand best practices, lessons learned, and strategies for growth in global markets.