Don't (Just) Chart Your Financial Future

Anyone looking at stock charts these days has good reason to feel like cutting their losses. Despite the partial recovery after the Global Financial Crisis, sovereign and consumer debt levels have only increased while commodity prices have plummeted along with China’s economic growth levels, so thinking about rebalancing investment portfolios is clearly a good idea. When thinking about rebalancing investments, it is unwise to let stock charts alone convince you to sell or buy. Stock charts are widely used to help professional and retail investors make decisions regarding when to buy or sell equities. But research shows that stock charts display information in a way that leads to irrational decision making. The problem with using stock graphs to decide whether or not it is time to sell a company’s shares has to do with the importance that people place on observations. Simply put, the most recent past is frequently seen as more diagnostic than the distant past and so lines on a graph can be misleading. Furthermore, research has found that feeling isolated or ostracized causes consumers to pursue riskier financial opportunities.