<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Drive to Survive: Negotiating Access, Control, and Value in Formula 1

Drive to Survive: Negotiating Access, Control, and Value in Formula 1

Foster G/Latypov K

Product #:SPM-64
Supplier:Stanford University
Discipline:Management Science
Setting:USA, Europe, UK
Details:Case (PDF) • 16 pages • 2026-02-13

Subjects:

Data science

Industries:

Media, entertainment, and professional sports

Geography:

Europe
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

Students are invited to analyze complex multi-party negotiations in media, sports, and entertainment and to examine how incentives are aligned among a rights holder, a distribution platform, a production company, teams, and talent. The case highlights tradeoffs between editorial independence and commercial partnership, evaluates how narrative framing shapes brand equity and bargaining power, and considers how shifts in media economics alter leverage over time.

Learning Objectives

Students are invited to analyze complex multi-party negotiations in media, sports, and entertainment and to examine how incentives are aligned among a rights holder, a distribution platform, a production company, teams, and talent. The case highlights tradeoffs between editorial independence and commercial partnership, evaluates how narrative framing shapes brand equity and bargaining power, and considers how shifts in media economics alter leverage over time.
Loading
Case Study: Drive to Survive: Negotiating Access, Control, and Value in Formula 1 (English version) | Ivey Publishing