AWARD WINNER - Finance and Banking category, 2024 European Foundation for Management Development (EFMD) Case Writing Competition
Winner of the Best Case Award at the Second Case Conference organized by The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut.
Mr. Abdul Kasim, managing director of Arar Infra Contracting Co. LLC (Arar), needed to make a decision on the viability of a business proposal to start a new company called Dune Technologies (Dune) under Arar to build smart fire alarm devices using cloud-based technology. Kasim saw the Dune project as a transformative opportunity for Arar to enter a new market with significant growth potential and to get an early-mover advantage in the cloud-based fire safety systems industry. However, project viability and funding of the investment remained unanswered questions, so Kasim prepared a preliminary report on his business idea and presented it to his fellow board members.