Eastman Tritan Product Development and Launch

Name: Eastman Tritan Product Development and Launch (English version)
SKU: UVAOM1540

Raz, Gal;Kraft, Tim;Elias, Allison;Hutchison-Krupat, Jeremy

Product #:UVAOM1540

Supplier:Darden Business School

Discipline:Operations Management

Details:Case (PDF) • 5 pages • 2015-07-31 (Rev: 2017-08-11)

Subjects:

Business management Operations and supply chain management

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In 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target first with Tritan.