eBay CCOE: An Impossible Mission

Dongyuan Wu; Chunyi Zhang

Product #:FDC-22019-2X-CE_P

Supplier:School of Management at Fudan University

Discipline:Human Resource Management, Organizational Behaviour/Leadership

Setting:China, 2022

Details:Case (PDF) • 13 pages • 2023-05-15 (Rev: 2024-02-04)

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In 2012, Vivian assumed the role of General Manager at the eBay China Development Center of Excellence (CCOE) with the objective of steering the growth of CCOE by initiating a cultural transformation plan. Vivian encountered numerous challenges in reshaping the organization as a new and female leader, especially facing her diminished authority when headquarters decided to realign reporting lines. This case, which illustrates real-world business scenarios, is designed to empower students to understand practices of organization transformation and leadership.

Learning Objectives

This case is designed to help students to understand how paternalistic leaders influence team management and how companies can effectively motivate their employees. Students are then expected to understand: 1. the behaviors of paternalistic leaders; 2. the effectiveness of paternalistic leadership and how this varies across cultures; 3. the opportunities and challenges of non-standard employment contracts; 4. effective ways to motivate employees. This case is relevant for undergraduate and MBA students in Organizational Behavior and Human Resource Management courses. It covers themes of leadership, teamwork, non-standard employment models, employee motivation, and organizational behavior.

eBay CCOE: An Impossible Mission

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Learning Objectives