EcoWash: A Business Opportunity Worth Pursuing?

Name: EcoWash: A Business Opportunity Worth Pursuing? (English version)
SKU: 9B15M079

Atul Teckchandani

Product #:9B15M079

Supplier:Ivey

Discipline:Entrepreneurship, General Management

Setting:United States, 2012

Details:Case (PDF) • 4 pages • 2015-09-24 (Rev: 2015-10-21)

Subjects:

Entrepreneurship

Geography:

United States North America

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$9.71

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EcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place — specifically through the lens of the lean start-up methodology — is needed before a final decision can be made.

Learning Objectives

This case is designed to introduce the lean start-up methodology. By the end of the case, students should be able to:

Understand the core principles of the lean start-up methodology and use them to analyze the potential of a given business opportunity.
Depict and analyze the key assumptions of an organization's business model using a lean canvas.
Create a customer interview guide to validate the assumptions in an organization's business model.
Devise meaningful metrics that can be used to track the organization's efforts as it strives to reach its goals.