Evergreen Investments: Mobile CRM (A)

Name: Evergreen Investments: Mobile CRM (A) (English version)
SKU: 605057

McAfee, Andrew

Product #:605057

Supplier:Harvard Business School

Discipline:Operations Management

Setting:Massachusetts, 2004 - 2004

Details:Case (PDF) • 9 pages • 2005-04-14 (Rev: 2006-06-26)

Subjects:

Information management Technology and analytics Business management Operations and supply chain management

Geography:

Massachusetts United States

Your Price:

$11.64

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Evergreen Investments has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a tax on their jobs. Evergreen is investigating whether it can improve CRM by making its data available wirelessly to Blackberry devices. These devices would also provide mobile phone and e-mail capabilities.