<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Evolko Systems: COVID-19 Pandemic and Business Model Pivot

Evolko Systems: COVID-19 Pandemic and Business Model Pivot

Vania Sakelaris, Bhagwati Prasad, Michele McGowan, Aishwarya Athanikar, Sheetal Sippy, Bhairavi Tamhankar

Product #:W25231
Supplier:Ivey
Discipline:Marketing, Operations Management
Setting:India, United States, 2020
Details:Case (PDF) • 12 pages • 2022-03-04

Subjects:

CovidAI and machine learningHealth and wellnessTechnology and analyticsSales and marketingBusiness managementMarketingOperations and supply chain management

Industries:

Healthcare sector

Geography:

AsiaNorth AmericaIndiaUnited States
Your Price:$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

In March 2020, Evolko Systems Private Limited encountered several strategic and operational effects resulting from the outbreak of the COVID-19 pandemic. The private health care technology company, which was based in California, United States, used artificial intelligence and machine learning to provide products and services to India’s health care market. The company’s chief executive officer had to mitigate risk from the pandemic using his company’s business model and value offerings. The outbreak of the COVID-19 pandemic, which resulted in a lockdown order effective across all of India to slow the progress of the virus, affected some of the company’s key business elements and had a macroeconomic impact on its operations. The chief executive officer’s challenge was to explore all options to continue the business operations and to determine how to transform its physically interactive business model to one with little or no physical contact with clients.

Learning Objectives

This case is well suited to operations, marketing, service management, and strategic management courses at the undergraduate and graduate levels. The case presents students with the opportunity to review and consider various concepts related to operating a health care technology business during a pandemic. After working through the case and assignment questions, students will be able to
  • apply effective techniques to assess a business model, including the SWOT analysis and the PESTEL framework;
  • examine how unprecedented or unanticipated risk can challenge an organization’s business model;
  • develop an understanding of the importance of business continuity and risk management processes; and
  • discuss the need for agility and innovation as means of responding to market demands and impacts.
Loading
Case Study: Evolko Systems: COVID-19 Pandemic and Business Model Pivot (English version) | Ivey Publishing