<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Exide Industries Limited: Transforming Batteries with the Internet of Things

Exide Industries Limited: Transforming Batteries with the Internet of Things

Sandip Pradhan, Manojit Chattopadhyay

Product #:W34835
Supplier:Ivey
Discipline:General Management
Setting:Canada, India, United Kingdom, United States, 2020
Details:Case (PDF) • 14 pages • 2024-02-16

Subjects:

Digital transformationBusiness managementDecision makingDecision making and problem solvingManagement

Industries:

Fabrication and manufacturing

Geography:

North AmericaAsiaEuropeCanadaIndiaUnited KingdomUnited States
Your Price:$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

In Kolkata, India, in 2021, a car battery failed at a crucial moment. Witnessing this, the research and development director at Exide Industries Limited (EIL) pondered creating an Internet of Things (IoT)-integrated smart battery solution to enhance customer experience by proactively monitoring battery health. The dilemma for EIL's cross-functional team was multifaceted: Could they innovate without compromising data privacy while maintaining sustainability? The team debated market receptiveness, return on investment, and compliance with environmental standards. The business situation was complex: Could EIL redefine customer experience, align with sustainability goals, and navigate the challenges of data security and market risks?

Learning Objectives

The case is crafted for graduate and master-level business administration, digital transformation, innovation management, and Internet of Things (IoT) analytics courses. Particularly beneficial for electives in technology management and strategic decision-making, the case navigates the intersection of technology and sustainability in optimizing customer experiences. It highlights how market needs shape IoT innovations and the role of cross-functional collaboration in surmounting product development complexities. Students will explore the market dynamics and receptiveness to cutting-edge automotive solutions while grappling with the challenges of data privacy, security, and compliance.
Loading
Case Study: Exide Industries Limited: Transforming Batteries with the Internet of Things (English version) | Ivey Publishing