<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Fédération Internationale de Motocyclisme: Preserving Essence amid Innovation

Fédération Internationale de Motocyclisme: Preserving Essence amid Innovation

Nachiketas Waychal, Deep Prakash Chellapilla, Amol Dhaigude

Product #:W49656
Supplier:Ivey
Discipline:Information Systems, Strategy
Setting:Switzerland, 2024
Details:Case (PDF) • 18 pages • 2026-07-16

Subjects:

Technology and analyticsStrategyInformation systemsDisruptive innovation

Industries:

Media, entertainment, and professional sports

Geography:

SwitzerlandEurope
Your Price:$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

By 2023, the artificial intelligence advancements made by Ducati Motor Holding S.p.A had introduced predictability in MotoGP. Yamaha Motor Co. Ltd. and Honda Motor Co. Ltd. struggled to cope with the changing landscape. On April 1, 2024, Liberty Media Corporation announced its acquisition of an 86 per cent stake in Dorna Sports, the commercial rights holder of MotoGP. For Jorge Viegas, president of the Fédération Internationale de Motocyclisme, this scenario presented a key dilemma. Should MotoGP continue to embrace technological advancements, which would lead to more predictability in race outcomes but allow manufacturers to showcase cutting-edge innovation, or should the focus shift to bringing back competitive parity and enhancing fan engagement, which would bring more fans? Or were there other options? The Grand Prix Commission was set to meet in Jerez on April 24, 2024, to finalize the regulations for the 2027 season. Viegas had to decide quickly.

Learning Objectives

This case is best suited for management and business administration courses at the undergraduate and postgraduate levels, particularly those with modules on strategic management, technology disruption, or decision-making in a dynamic environment.

The case is designed to facilitate rich classroom discussion on the trade-offs among innovation, tradition, and commercialization. It provides rich context to understand stakeholder management and strategic decision-making under pressure. After working through the case and assignment questions, students will be able to do the following:

  • Evaluate regulatory trade-offs in technology-intensive sports leagues.
  • Analyze how dominance by one participant affects ecosystem sustainability.
  • Distinguish between reversible and path-dependent regulatory decisions in technology-intensive sports ecosystems.
  • Apply Kathleen M. Eisenhardt’s simple rules approach to high-velocity governance decisions.
  • Design a regulatory framework, balancing innovation, competition, and commercialization.
  • Propose a strategic plan to align the MotoGP technological innovation with stakeholder interests.
Loading
Case Study: Fédération Internationale de Motocyclisme: Preserving Essence amid Innovation (English version) | Ivey Publishing