Facebook, Inc.

Name: Facebook, Inc. (English version)
SKU: MH0030

Frank T. Rothaermel

Product #:MH0030

Supplier:McGraw-Hill

Discipline:General Management

Setting:United States

Details:Case (PDF) • 40 pages • 2015-10-06

Subjects:

Leadership and managing people Management

Geography:

United States North America

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$11.64

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The case dilemma centers around Sheryl Sandberg, Facebook's chief operating officer (COO) and second in command. She is looking to take the company to the next level: not only to continued growth in mobile ads, but to dominance in the digital ad space. For this to occur, Facebook would somehow have to top Google in both display and search ads, despite only having nominal presence and expertise in display ads. Moreover, Facebook is facing the continued convergence in this fast-moving industry.