Feihe Dairy: Creating Value for Chinese Mothers and Infants

Name: Feihe Dairy: Creating Value for Chinese Mothers and Infants (English version)
SKU: TU0129

Lin, Haifen; Chen, Jin; Qu, Tingchen; Zhao, Ziqian; Liu, Chang; Liu, Xiangtong

Product #:TU0129

Supplier:Tsinghua University

Discipline:Marketing

Setting:China

Details:Case (PDF) • 14 pages • 2021-11-10

Subjects:

Branding Innovation Marketing Strategic positioning Strategy Brand management Sales and marketing Strategy management Sales and marketing Marketing

Geography:

China Asia

Your Price:

$12.40

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Learning Objectives

1. Understand the value innovation strategy and its difference from traditional competitive strategy; 2. Explain the roles of internal and external environments in terms of strategy choices and implementation; 3. Describe how to realize a match between an organization's strategic goals and its resources and capabilities.