<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for FinBook: Designing a Decentralized Marketplace for Structured Crypto Assets

FinBook: Designing a Decentralized Marketplace for Structured Crypto Assets

Wee Yong Yeo, Weiqi Zhang

Product #:W25332
Supplier:Ivey/NUS
Discipline:Finance, General Management
Setting:Singapore, 2018
Details:Case (PDF) • 14 pages • 2023-04-19

Subjects:

FintechBlockchainTechnology and analyticsFinance and investing

Industries:

Financial service sector

Geography:

AsiaSingapore
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

Finbook Pte. Ltd. (FinBook), a financial technology (fintech) start-up, started in July 2017 in Singapore as a decentralized marketplace for structured products on the blockchain. The founders obtained seed funding of approximately US$200,000 that allowed it to introduce and incorporate structured funds, short sales, and financial options in the crypto space using smart contracts under the distributed ledger system.

In May 2018, FinBook launched a private cornerstone round of token financing and obtained $3.5 million worth of Ethereum. However, the cryptocurrency market plunged in 2018. As a result, the founders needed to discuss their options: Should they postpone the public initial coin offering (ICO) planned for September 2018, or should they consider another round of venture capital (VC) equity financing while waiting for a better time for the ICO?

Learning Objectives

This case can be taught in undergraduate- and graduate-level courses on fintech, financial markets, or entrepreneurial finance. Alternatively, it can be used in courses on cryptocurrencies, financial innovations on the blockchain, venture capital, and ICOs.

After working through this case and assignment questions, students will be able to do the following:
  • Outline the different issues a fintech start-up will need to consider in a turbulent and uncertain landscape.
  • List the steps in the process of establishing a fintech cryptocurrency start-up.
  • Describe the unique features and capabilities of various crypto products.
  • Explain the unique challenges entrepreneurs may face in the cryptocurrency world.
Loading
Case Study: FinBook: Designing a Decentralized Marketplace for Structured Crypto Assets (English version) | Ivey Publishing