Findasense (B): A New Path for Scaling Up

Name: Findasense (B): A New Path for Scaling Up (English version)
SKU: E-0238-E

Pinheiro Saurin, Lucas; Prats, Julia

Product #:E-0238-E

Supplier:IESE Publishing

Discipline:Marketing

Setting:España; Estados Unidos; México, 2007

Details:Case (PDF) • 4 pages • 2023-06-19

Subjects:

Digital marketing Growth strategy Innovation Marketing Corporate strategy Sales and marketing Marketing

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Global digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.

Learning Objectives

The case is designed for MBA and executive education courses and sessions about growth strategies and scale-up. It also allows participants to discuss features of professional service firms. The case is also relevant for those interested in innovative services of digital marketing and omnichannel customer experience. Organizational culture and structure can also be debated.