Finding a Key Data-Driven Business Question at Tron Corporation (B)

Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in. Kunal works hard to establish trust with them, which pays off when Tron Corp announces a raft of austerity measures that decimate the editorial team. Working more closely than ever before, they define a clearer, measurable business question that could save the business from collapse. Note: All companies, individuals and events in this case are entirely fictional.