For the best experience, let data be your guide

Name: For the best experience, let data be your guide (English version)
SKU: ART-3451-E

Martínez de Albéniz, Victor; Abhishek Deshmane; Ali Aouad

Product #:ART-3451-E

Supplier:IESE Publishing

Discipline:Operations Management

Details:Article (PDF) • 9 pages • 2023-01-15

Subjects:

Business management Operations and supply chain management

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Experience providers, from retailers to cultural institutions, can boost user engagement by making the most of their data analytics. Follow these tips, based on experiments carried out in the Van Gogh Museum, to optimize engagement and satisfaction in your own business setting.