<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity

Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity

Colleen Sharen

Product #:9B12A037
Supplier:Ivey
Discipline:International Business, Marketing
Setting:Canada, Haiti, 2012
Details:Case (PDF) • 17 pages • 2013-07-16 (Rev: 2013-07-15)

Subjects:

Social enterpriseBrand positioningMarketing strategySociety and business relationsBrand managementBusiness managementSales and marketingInternational businessMarketing

Industries:

Public administration and nonprofits

Geography:

CanadaHaitiNorth AmericaCentral America and Caribbean
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

Since the 2010 earthquake, the executive director of the Foundation for International Development Assistance (FIDA) had been managing exploding demand for economic development from Haitians, the international development community and from individual Canadians. While there was a lot of money available for earthquake relief and micro-finance, far less was available for sustainable long-term economic development. FIDA needed an additional $2 million over the next three years to support projects that had been approved by both FIDA and its Haitian partner, productive cooperatives Haiti (pcH). FIDA needed to find investors who understood and supported the unique vision, principles and methods of FIDA/pcH.

Learning Objectives

  • Describe the relationship between vision/mission and marketing strategy.
  • Describe customer behaviour and relationships, customer segmentation and targets as well as channels.
  • Analyze a marketing strategy, including branding, positioning, targets and marketing mix.
  • Analyze competitive strengths and weaknesses.
  • Discuss the benefits and limitations of personal selling and mass marketing.
  • Develop a marketing strategy and message.
    Loading
    Case Study: Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity (English version) | Ivey Publishing