Fresh Routes: Navigating Uncertain Times

Name: Fresh Routes: Navigating Uncertain Times (English version)
SKU: W26009

Naor Cohen, Candace Moody, Tyson Bilton

Product #:W26009

Supplier:Ivey/Haskayne

Discipline:Strategy, Sustainability

Setting:Canada, 2020

Details:Case (PDF) • 9 pages • 2023-07-06

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Fresh Routes, a not-for-profit social enterprise with the mission of advancing local food security, was focused on creating new and innovative ways of providing healthy and affordable food to as many people as possible in the Canadian cities of Calgary and Edmonton.

As the global COVID-19 pandemic raged in 2020-21, Fresh Routes found itself questioning if it could still provide its much-needed services. Demand was exponentially increasing as more and more people experienced food insecurity due to the pandemic’s impact on their employment status, mobility, and health. Would Fresh Routes be able to find a new way to operate, or would the company need to shut down its operations?

Learning Objectives

This case can be used in strategy, social entrepreneurship, and sustainable development courses and modules at the undergraduate and graduate levels. After working through the case and assignment questions, students will be able to

examine how a social enterprise’s business model can help solve society’s social or environmental issues;
consider the issues, concerns, stakeholders, and needs of social enterprises;
identify the issues that the COVID-19 pandemic caused social enterprises;
determine if Fresh Routes can continue operating amid a global pandemic; and
create a COVID-19-compliance plan that will allow Fresh Routes to maintain operations.

Fresh Routes: Navigating Uncertain Times

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Learning Objectives