Game of Thrones: Tourism in Dubrovnik, Croatia
Karen Robson; Kerstin Heilgenberg
Product #:9B19A013
Supplier:Ivey
Discipline:International Business, Marketing
Setting:Croatia
Your Price:$9.71
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Learning Objectives
- understand how popular culture can affect an industry;
- assess the issues that the city of Dubrovnik faces as local tourism increases in popularity;
- provide recommendations for how the city of Dubrovnik should proceed in order to create a sustainable tourism industry.