Gatetrade.net (B1): Building Critical Mass

Name: Gatetrade.net (B1): Building Critical Mass (English version)
SKU: IN-S853

Doz, Yves L.;Hunter, Mark

Product #:IN-S853

Supplier:INSEAD

Discipline:General Management

Details:Case (PDF) • 5 pages • 2002-12-18

Subjects:

Strategic alliances Joint ventures Procurement Partnerships

Your Price:

$4.62

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

In January 2000, four major Danish companies launch an online B2B marketplace. The alliance process forces each to consider its capabilities, strategy and compatibility with other partners. Their venture quickly encounters unforeseen obstacles and opportunities, including a chance to develop the world's first B2G (business to government) marketplace. Simultaneously, similar alliances launch competing Nordic marketplaces, threatening the venture's expansion, if not its survival.