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Product cover image for Gatetrade.net (B2): To Be or Not to B2G? Building the World's First Business-to-Government Marketplace

Gatetrade.net (B2): To Be or Not to B2G? Building the World's First Business-to-Government Marketplace

Doz, Yves L.;Hunter, Mark

Product #:IN-S854
Supplier:INSEAD
Discipline:General Management
Details:Supplemental Case (PDF) • 8 pages • 2002-12-18

Subjects:

Strategic alliancesJoint venturesProcurementPartnerships
Your Price:$4.62

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In January 2000, four major Danish companies launch an online B2B marketplace. The alliance process forces each to consider its capabilities, strategy and compatibility with other partners. Their venture quickly encounters unforeseen obstacles and opportunities, including a chance to develop the world's first B2G (business to government) marketplace. Simultaneously, similar alliances launch competing Nordic marketplaces, threatening the venture's expansion, if not its survival.

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Supplemental Case Study: Gatetrade.net (B2): To Be or Not to B2G? Building the World's First Business-to-Government Marketplace (English version) | Ivey Publishing