Gatetrade.net (B3): Going Beyond Denmark

Name: Gatetrade.net (B3): Going Beyond Denmark (English version)
SKU: IN-S855

Doz, Yves L.;Hunter, Mark

Product #:IN-S855

Supplier:INSEAD

Discipline:General Management

Details:Supplemental Case (PDF) • 5 pages • 2002-12-18

Subjects:

Strategic alliances Joint ventures Procurement Partnerships

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In January 2000, four major Danish companies launch an online B2B marketplace. The alliance process forces each to consider its capabilities, strategy and compatibility with other partners. Their venture quickly encounters unforeseen obstacles and opportunities, including a chance to develop the world's first B2G (business to government) marketplace. Simultaneously, similar alliances launch competing Nordic marketplaces, threatening the venture's expansion, if not its survival.