GE Healthcare (A): Innovating for Emerging Markets

Name: GE Healthcare (A): Innovating for Emerging Markets (English version)
SKU: IN-S161

Singh, Jasjit

Product #:IN-S161

Supplier:INSEAD

Discipline:General Management

Setting:Asia, India

Details:Case (PDF) • 13 pages • 2011-03-29 (Rev: 2014-04-08)

Subjects:

Emerging markets

Geography:

Asia India Asia

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$9.71

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The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.