Generative AI: Reimagining Business Beyond ChatGPT

Name: Generative AI: Reimagining Business Beyond ChatGPT (English version)
SKU: W34550

Ning Su

Product #:W34550

Supplier:Ivey

Discipline:General Management, Information Systems

Setting:2023

Details:Note (PDF) • 10 pages • 2023-09-26

Subjects:

Technology and analytics Information systems Management

Industries:

Information technology and telecom sector

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$9.71

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In November 2022, OpenAI launched the artificial intelligence (AI) chatbot ChatGPT on the web. Demonstrating the ability to understand human language and generate human-like, high-quality dialogues, answers, essays, jokes, and even poetry, ChatGPT attracted 100 million users within two months—setting the record of the fastest-growing consumer app in history. This case introduces ChatGPT and generative AI, elaborates on ChatGPT’s underlying large language models, examines the drivers of the technology’s rapid adoption, and investigates potential use cases, risks, and societal impacts. Finally, through an optional design exercise, the case leads the students to explore how the technology can shape the future of business and society.

Learning Objectives

After completion of this note, students will be able to accomplish the following objectives

Understand ChatGPT and, more generally, generative AI.
Learn about drivers of adoption through the technology acceptance model.
Explore potential use cases of generative AI and AI.
Recognize the limitations and risks of generative AI and AI.
Investigate the business and societal impacts of generative AI and AI.