Getting AI to Scale

Most companies are struggling to realize artificial intelligence's potential to completely transform the way they do business. The problem is, they typically apply AI in a long list of discrete uses, an approach that doesn't produce consequential change. Yet trying to overhaul the whole organization with AI all at once is simply too complicated to be practical. What's the solution? Using AI to reimagine one entire core business process, journey, or function end to end, say three McKinsey consultants. That allows each AI effort to build off the previous one by, say, reusing data or enhancing capabilities for a common set of stakeholders. An airline, for example, focused on its cargo function, and a telecom provider on its process for managing customer value. Scaling up AI involves four steps: (1) Identify an area where AI will make a big difference reasonably quickly and there are multiple interconnected activities and opportunities to share technology. (2) Staff the team with the right people and remove the obstacles to their success. (3) Reimagine business as usual, working back from a key goal and then exploring in detail how to achieve it. (4) Support new AI-based processes with organizational changes, such as interdisciplinary collaboration and agile mindsets.