Getting the Next Swipe: Improving Customer Loyalty for OCBC Bank Credit Cards, Spreadsheet Supplement

Name: Getting the Next Swipe: Improving Customer Loyalty for OCBC Bank Credit Cards, Spreadsheet Supplement (English version)
SKU: SMU035

Ang, Marcus; Chen, Yongchang; Darendeli, S. Pinar

Product #:SMU035

Supplier:Singapore Management University

Discipline:Strategy

Setting:Singapore

Details:Supporting Material (Spreadsheet) • 599 kB • 2022-02-09

Subjects:

Consumer credit Regression analysis Statistical analysis Credit and loans Technology and analytics Strategy

Geography:

Singapore Asia

Your Price:

$9.71

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Spreadsheet Supplement for Case SMU032

Learning Objectives

The case reinforces data processing, regression analysis, and numerical computation skills. Specifically, students will solve the problems using Excel, Tableau and R. After completing the assignment questions, the students will be able to: understand the impact of data analysis and visualisation in making decisions, propose a regression model to explain the dependent variable and evaluate its predictive performance, and evaluate the performance of a company based on the results of the regression analysis.