GOAT Vintage: Designing for a Sustainable Fashion Future

Name: GOAT Vintage: Designing for a Sustainable Fashion Future (English version)
SKU: W37600

Christian Del Giudice, Kirsten Swatuk, Mila Tytchina, Alexander Fantaske, Jason Li, Wren Montgomery

Product #:W37600

Supplier:Ivey

Discipline:Strategy, Sustainability

Setting:Canada, United States, 2024

Details:Case (PDF) • 8 pages • 2025-04-30

Subjects:

Leadership and managing people Strategy Management

Geography:

Canada United States North America

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In April 2024, the founders of GOAT Vintage (GOAT), a sustainable clothing brand based in Hamilton, Ontario, were reviewing their business and determining how they were going to scale it without compromising their sustainable values. Informed by the fast-fashion industry and its issues, GOAT followed a circular economy model to justify a more sustainable future of fashion. The founders needed to understand how their business affected the industry, how their decision would affect stakeholders, and how they would balance their business and profit objectives with their sustainability mission.

Learning Objectives

This case encourages students to think critically about the precarious balance modern businesses face regarding their ability to achieve sustainability and scale in a capitalistic-based business model. This case will allow students to analyze how companies work to address market failures and environmental disasters and will provide students with the foundation to review how these issues apply to traditional business objectives.

By working through the case and assignment questions, students will have the opportunity to do the following:

Conduct a market-failures analysis on a fast-paced market, and address how a company works to remedy some failures that might perpetuate the creation of others.
Analyze stakeholders and their interconnectedness in addressing market failures and environmental issues.
Understand the concept of a circular economy as well as the ways in which such an economy can be implemented to make the fashion industry more sustainable.
Understand the necessity for creative decision-making when balancing the purpose and values of a corporation.