Go-Jek in Indonesia: Seizing Digital Opportunities at the Bottom of the Pyramid

Name: Go-Jek in Indonesia: Seizing Digital Opportunities at the Bottom of the Pyramid (English version)
SKU: AB17013

Andreas Pazi Raharso; Sia Siew Kien

Product #:AB17013

Supplier:The Asian Business Case Centre, NTU

Discipline:General Management

Setting:Indonesia, 2015-2017

Details:Case (PDF) • 17 pages • 2017-07-10

Subjects:

Entrepreneurship Leadership and managing people Management

Geography:

Indonesia Asia

Your Price:

$9.71

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This case chronicles Go-Jek’s journey as Indonesia’s first unicorn tech startup, which has been named by Fortune Magazine as one of the top 50 companies that “change the world”. It highlights how Go-Jek leveraged on its on-demand mobile platform – arguably, the most complete ecosystem in South East Asia to create significant social and economic value for Indonesia, the world’s fourth most populous country. Go-Jek has a saying: money can’t buy time, but Go-Jek can buy you time. Its motorbike delivery and ride-sharing app has enabled businesses and individuals to circumvent Jakarta's gridlock and achieve higher sales and productivity.