Goli Soda
Vidya Mahambare, Arti Srivastva, Rammyaa M
Product #:W38311
Supplier:Ivey
Discipline:Marketing, Sustainability
Setting:India, 2023
Subjects:
Industries:
Your Price:$9.71
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Learning Objectives
- Diagnose Goli Soda’s marketing challenges using established frameworks.
- Understand how awareness, differentiation, value proposition, and pricing issues interconnect to weaken the brand’s positioning.
- Develop actionable strategies to improve Goli Soda’s positioning and differentiation using positioning frameworks, consumer psychology, and digital marketing tools.