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Google 2017

Valor Sabatier, Josep

Product #:SI-0197-E
Supplier:IESE Publishing
Discipline:Operations Management
Setting:Estados Unidos, 2007
Details:Case (PDF) • 10 pages • 2017-02-24

Subjects:

Business managementOperations and supply chain management
Your Price:$10.54

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John Cardinal, a senior partner at the investment firm Maccarron, was worried. One of the largest clients he personally managed - who was also a personal friend - had asked Cardinal to buy $1 million of Google shares, a large proportion of the man's family savings. Cardinal thought he owed it to his friend, and himself, to analyze Google in greater depth before letting his longtime pal invest most of his savings in the search-engine giant.

Learning Objectives

To encourage discussion in class based on a current and feasible experience.
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Case Study: Google 2017 (English version) | Ivey Publishing