Which marketing practices of Google invited the antitrust probe and allegations of abuse of their dominant position in India? Why were competition watchdogs concerned about the growing dominance of Google in the Indian mobile operating software (OS) market? In an oligopolistic market comprising multiple players, why did the CCI consider Google to be a dominant player in the Indian mobile OS market? Could Google do something to avoid antitrust lawsuits and allegations of abuse of dominance in the future?
Google: Antitrust Battles in India
Parul Gupta; Shruti Gupta
Product #:9B20M085
Supplier:MDI/Ivey
Discipline:General Management, International Business, Sustainability
Setting:India, 2019
Industries:
Your Price:$10.54
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Learning Objectives
- examine the challenges associated with being a dominant player in industry;
- understand the marketing practices of dominant players that may spur antitrust concerns by competition watchdogs;
- discuss and deliberate on the adverse impact of anti-competitive practices on industry growth and consumers;
- develop an understanding of the growing concerns of antitrust watchdogs about anti-competitive business practices;
- understand the method adopted by antitrust watchdogs to assess the dominant position of business firms; and
- discuss the strategies and practices used by a dominant player to avoid antitrust lawsuits and allegations of abuse of dominant position.