Google's Android in 2013: An Increasingly Dynamic Landscape

Name: Google's Android in 2013: An Increasingly Dynamic Landscape (English version)
SKU: SM-176B

Elbouchikhi, Ibrahim;Siegel, Robert E.;Burgelman, Robert A.;Karmel, Jonathan;Chiu, Alan

Product #:SM-176B

Supplier:Stanford University

Discipline:Information Systems

Details:Supplemental Case (PDF) • 18 pages • 2013-10-25

Subjects:

Information systems Technology and analytics

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An update of Google's Android operating system since 2009. The case discusses the incredible success and market growth of Android and its impact on the global mobile market. Google adeptly added features and functions to make the OS competitive with Apple, as well as fleshing out its relationships with OEMs. Additionally, the company successfully brought partners and content into the Android ecosystem to make a richer experience for customers.