Green supplier development: What's in it for you, the buyer?

Greening suppliers, or cultivating environmental responsibility throughout the supply chain, has become an important strategic issue for firms. While various approaches exist, green supplier development--that is, helping and collaborating with your suppliers to reduce their negative environmental impact--is a key method that can produce significant gains for both parties at multiple levels. Yet the benefits have not been sufficiently discussed and may therefore appear nebulous for managers. Focusing particularly on "What's in it for you, the buyer?", this article describes benefits at the intrafirm, interfirm, and market levels. Barriers to the realization of the benefits are also discussed, providing managerial guidance on supplier prioritization for green supplier development.