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Product cover image for Greenpac Singapore: Doing Good in a Sustainable Way

Greenpac Singapore: Doing Good in a Sustainable Way

Weina Zhang; Samantha Sue Yen Ho;Lorraine Chian Wey Tan;Mengjing Xu;Chunyu Yang

Product #:9B21N008
Supplier:Ivey/NUS
Discipline:Finance
Setting:Singapore, 2019
Details:Case (PDF) • 16 pages • 2021-10-25

Subjects:

Corporate social responsibilityCorporate governanceEnvironmental sustainabilityBusiness and societyFinance and investing

Industries:

Business services sector

Geography:

AsiaSingapore
Your Price:$9.71

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Greenpac (Singapore) Private Limited (Greenpac) was a green packaging solution provider led by the founder and chief executive officer. Under her vision, Greenpac aimed to become a world-class knowledge-based company that offered innovative and environmentally friendly packaging solutions. Greenpac was also a champion of corporate social responsibility (CSR), advocating for environmental sustainability and social issues. In 2019, the head of the CSR team was tasked with evaluating the company’s current CSR efforts and suggesting strategies to advance Greenpac’s CSR efforts. She has the results of three published evaluation frameworks to use and an engagement survey of company employees and executives.

Learning Objectives

This case can be used in an undergraduate- or graduate-level course on CSR, impact assessment, or management control focusing on measurement and strategy implementation. The case will allow students to undertake the following:
  • Analyze the environmental and social impact of a leading small and medium enterprise (SME) in Singapore.
  • Apply three published sustainability frameworks to evaluate the impact of CSR in an SME.
  • Using survey results, analyze the challenges SMEs face when conducting CSR initiatives.
  • Provide a sustainable strategy for an SME for effective CSR initiatives with better employee engagement.
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Case Study: Greenpac Singapore: Doing Good in a Sustainable Way (English version) | Ivey Publishing