Guidant Corporation (B)

Name: Guidant Corporation (B) (English version)
SKU: BE-0170-E

Vaccaro, Antonino

Product #:BE-0170-E

Supplier:IESE Publishing

Discipline:General Management

Setting:Estados Unidos

Details:Case (PDF) • 3 pages • 2011-05-12

Subjects:

Innovation Leadership and managing people Management

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Guidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. Manager decide to not inform the patients but after the death of a teenager due to the malfuction of a Guidant's desfibrillator, the firm has to manage a terrible crisis.