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Product cover image for Haidilao: Designing an Internationalization Strategy for Cuisine and Culture

Haidilao: Designing an Internationalization Strategy for Cuisine and Culture

Yue Wang, Chunmian Ge, Yanlai Chu, Ning Su

Product #:W44166
Supplier:Ivey
Discipline:Entrepreneurship, International Business
Setting:China, 2025
Details:Case (PDF) • 16 pages • 2025-05-01 (Rev: 2026-02-12)

Subjects:

InternationalizationBrandingInnovationBusiness managementEntrepreneurshipInternational business

Industries:

Food and beverage sector

Geography:

ChinaAsia
Your Price:$9.71

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Haidilao, a restaurant brand specialized in hot pot, a specific type of family-style dining experience, listed on the Nasdaq Stock Market in 2024. Founded in 1994 in the town of Jianyang in Sichuan Province, China, Haidilao grew from a four-table local restaurant to a global chain with over 1,300 locations across 13 countries as of 2024. In locations from Sichuan to New York, Haidilao’s persistence and success over the previous three decades could be attributed to a unique combination of cultural adaptation, service innovation, entrepreneurial spirit, strategic branding, and an agile and methodical approach to internationalization. In today’s volatile global business environment, how can Haidilao continue its journey of bringing cuisine and culture to the world?

Learning Objectives

This case is suitable for graduate and undergraduate courses in international business, marketing, and hospitality management.

Working through the case and the assignment questions gives students the opportunity to do the following:
  • Analyze the strategic approaches that companies take to internationalize business models while maintaining brand identity
  • Assess the balance between standardization and localization in sustaining brand identity across diverse markets
  • Understand the challenges of cultural adaptation and implications for international business expansion
  • Apply key international business frameworks to evaluate and formulate effective global market entry strategies
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Case Study: Haidilao: Designing an Internationalization Strategy for Cuisine and Culture (English version) | Ivey Publishing