Handpresso (C): Growing Through Alliances

Name: Handpresso (C): Growing Through Alliances (English version)
SKU: IN-S362

Carrick, Anne-Marie; Sosa, Manuel E.

Product #:IN-S362

Supplier:INSEAD

Discipline:Entrepreneurship

Details:Supplemental Case (PDF) • 10 pages • 2014-03-24 (Rev: 2021-01-06)

Subjects:

Entrepreneurship

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Supplement for INS360 and INS361

Learning Objectives

The case reviews some simple principles in product innovation. It can be used to discuss the notion of "recombination" of existing ideas and how it leads to novel and useful products. Case A teaches the crucial role of prototyping to communicate ideas among stakeholders in the innovation process (not only within the development team but also with customers and potential partners). It highlights the role of prototyping in enabling design iterations (as an intrinsic part of the innovation process). Case B discusses the options available to capture the value of Handpresso. Taking a structured approach to "monetize" a good idea, it looks at the pros and cons of licensing vs. "do it yourself".