Harlequin Enterprises: Assessing e-Books

Rod E. White; Tony S. Frost; Ken Mark

Product #:9B14M027_P

Supplier:Ivey

Discipline:General Management

Setting:Canada, 2013

Details:Case (PDF) • 20 pages • 2014-02-20 (Rev: 2017-12-05)

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Harlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.

Learning Objectives

The case is suitable as a capstone case in strategy at the MBA level: it allows for a full analysis of Harlequin's value chain and comparisons with its closest competitors. The case allows students to

Examine a company's business model, its sources of competitive advantage.
Discuss how the company should respond to an industry-changing threat.

Harlequin Enterprises: Assessing e-Books

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Learning Objectives