Harvard Business School Publishing

Name: Harvard Business School Publishing (English version)
SKU: 397028

Garvin, David A.;March, Artemis

Product #:397028

Supplier:Harvard Business School

Discipline:General Management

Setting:Massachusetts, 1990 - 1996

Details:Case (PDF) • 24 pages • 1996-11-07 (Rev: 1997-06-19)

Subjects:

Organizational development Change management Leadership Business management Strategy Leadership and managing people Leadership and managing people Management

Geography:

Massachusetts United States

Your Price:

$11.64

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Linda Doyle, president and CEO of Harvard Business School Publishing Corp., has succeeded in turning around the organization after several difficult years. She has launched several strategic and organizational initiatives, and has instilled a new philosophy and vision. Now, however, there are disagreements over the use of the centralized marketing organization and the degree of autonomy still held by the product groups.