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Product cover image for Haveli Ram to Havells: A Global Giant's Challenge

Haveli Ram to Havells: A Global Giant's Challenge

Arup Majumdar, Tapan Sarker, Subba Lakshmi Prabha

Product #:W35291
Supplier:Ivey
Discipline:Marketing, Strategy
Setting:India, 2023
Details:Case (PDF) • 18 pages • 2024-06-11

Subjects:

InnovationSales and marketingMarketingStrategy

Industries:

Fabrication and manufacturing

Geography:

AsiaIndia
Your Price:$10.54

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In March 2023, Havells India Ltd., founded by Haveli Ram Gandhi and later acquired by Qimat Rai Gupta, reported a significant increase in turnover to $2.06 billion from a low of $1.14 billion during the COVID-19 pandemic in March 2020. Despite its success and growth investments, questions arose about Havells' strategic direction. While traditionally known for its electrical products as a B2B enterprise, Havells made inroads into the brown goods market, notably with the struggling Lloyd business post-acquisition in 2017. CEO Anil Rai Gupta faced challenges in adapting Havells' strategies to the competitive B2C market and evaluating the retention of the Lloyd brand's identity. Looking ahead, how will Havells navigate these strategic dilemmas to sustain its growth momentum and market relevance effectively?

Learning Objectives

This case is suitable for both first- and second-year graduate students. It can be taught as part of both core and elective courses in marketing management, innovation, design thinking, and strategic management. After working through the case and assignment questions, students should be able to do the following:

  • Understand how a changing market scenario (in terms of a market opening to foreign investment, the introduction of new technologies, and changes in consumer preferences) can affect a firm’s performance
  • Create a differentiation strategy—for both the served and the underserved market
  • Understand the importance of targeting the bottom of the pyramid and be able to apply the theory of disruptive innovation
  • Appreciate the art of creating a value proposition in a crowded market
  • Create a strategy to regain profitability and market share.
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Case Study: Haveli Ram to Havells: A Global Giant's Challenge (English version) | Ivey Publishing