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Product cover image for Hdfc Bank: A Tryst With Fintech For Digital Transformation

Hdfc Bank: A Tryst With Fintech For Digital Transformation

Indranil Bose; Siddhartha Paul

Product #:IIMC-CRC-2019-06
Supplier:IIM Calcutta
Discipline:Finance
Setting:India
Details:Case (PDF) • 18 pages • 2019-08-01

Subjects:

Finance and investing

Industries:

Financial service sector

Geography:

IndiaAsia
Your Price:$9.71

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The digital era is threatening the Indian banking industry and this has made traditional banks hone for more technological products. The FinTech companies are aggressive in their approach in bringing newer solutions that have disrupted the financial space. HDFC bank has always been quick enough to leverage any changes needed for its customers and in turn gaining competitive advantage for itself. It has partnered with FinTech companies in a number of ways to develop innovative products over the years. The dilemma for HDFC Bank is whether it should collaborate with the FinTech firms in future and white label the products or create its own solutions in-house? Should it focus more on digital disruptions or concentrate on cyber security through artificial intelligence? How should HDFC deal with the serious threats it faces from the platform providers like Amazon, Google, and Facebook that may soon enter the banking space in India. What should HDFC bank do to sustain its leadership as it moves towards a digital future?

Learning Objectives

The case is based on the digital journey of HDFC bank and examines how it transformed itself from a physical entity into a digital bank. The case facilitates learning of the changing scenarios of the banking industry, especially focusing on HFDC bank. The focal point of the case centres around the transformation of HDFC bank and how it managed to roll out digital products for its customers. The case discusses the classification of the FinTech ecosystem. It examines how technologically driven financial products changed the perception of the banking industry. This case study has the following learning objectives: • To understand the challenges faced by the Indian banking Industry after the disruption of the financial space by the FinTech companies • To discuss the digital journey of the Indian banks and how each one of them starting from the private to public sector banks are adapting to this change • To understand how HDFC bank focused on bringing out innovative products to sustain in the digital world and transform into a digital bank • To analyse whether HDFC bank should focus on innovative products or concentrate on cyber security for safe and secure transactions • To discuss the threats faced by HDFC bank and to understand how to counter them • To discuss HDFC bank’s collaboration with FinTechs for leadership in digital banking
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Case Study: Hdfc Bank: A Tryst With Fintech For Digital Transformation (English version) | Ivey Publishing