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Healthway Medical

Noel Yeo; Singfat Chu

Product #:9B13E007_P
Supplier:Ivey/NUS
Discipline:Entrepreneurship, International Business, Management Science
Setting:Singapore, 2012
Details:Case (PDF) • 5 pages • 2013-04-09 (Rev: 2013-04-04)

Subjects:

Revenue managementCorporate financeBusiness managementAnalytics and data scienceEntrepreneurshipInternational businessData science

Industries:

Healthcare sector

Geography:

SingaporeAsia
Your Price:$9.71

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A small publicly listed company is entertaining the idea of adding nursing home management to its medical value chain, which is currently focused on consultation. Management must rely on simulation in order to determine the feasibility of operating a nursing home according to admissions protocol and subsidies granted by a governmental agency.

Learning Objectives

This case is suitable for courses in management science, operations management and hospital management. The case opens a window to the health care industry through which students can learn about admission protocol based on medical and social conditions, and the potential impact of these factors on net revenue.

Based on the information provided with respect to admissions protocol, subsidy grants, expected demand and patient charges, students are invited to use simulation to discover the economic viability of running a nursing home that caters to resident with psychiatric disorders.
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Case Study: Healthway Medical | Ivey Publishing