<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Hefu-Noodle: Centralized Kitchen’s Cold Chain Distribution System Considering Pre-Warehouses

Hefu-Noodle: Centralized Kitchen’s Cold Chain Distribution System Considering Pre-Warehouses

Qing Zhang, Jing Chen, Juan Li, Hubert Pun, Yini Zheng, Bohan Li

Product #:W34919
Supplier:Ivey
Discipline:General Management, Operations Management
Setting:China, 2018
Details:Case (PDF) • 11 pages • 2024-02-12

Subjects:

Business managementOperations and supply chain managementManagement

Industries:

Food and beverage sector

Geography:

AsiaChina
Your Price:$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

Hefu Catering Management Co. Ltd. (Hefu) was founded in 2012 as a high-end Chinese noodle chain brand. Its mission was to promote Chinese culture through Chinese fast food on a global scale. In 2018, Hefu experienced significant demand growth. To ensure a steady supply of safe, fresh, and organic foods, Hefu established a centralized kitchen in Nantong, Jiangsu Province, serving 300 restaurants in nearby cities. As Hefu expanded into North and Central China, it faced challenges in delivering fresh food from the centralized kitchen to meet the demands of all its restaurants.

Learning Objectives

Experiencing intense competition in the fast-food industry and quick growth in the market, Hefu was faced with new opportunities and challenges related to streamlining its cold supply chain to ensure freshness in its semi-finished products. This case exemplifies, through the critical question of pre-warehouses (either self-built or rented), how a direct chain can manage operational and supply chain challenges. After working through the case and assignment questions, students will be able to do the following:

  • Understand the pros and cons of self-built and rented pre-warehouses for Hefu.
  • Understand the opportunities and challenges faced by a fast-growing, direct chain firm.
  • Consider and discuss the implementation of pre-warehouses in fast-food direct chain firms.
Loading
Case Study: Hefu-Noodle: Centralized Kitchen’s Cold Chain Distribution System Considering Pre-Warehouses (English version) | Ivey Publishing