<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Your Price:$12.40

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.

Learning Objectives

To introduce and describe the value proposition of digital chronic disease management tools and digital health apps. To discuss the challenges associated with launching and scaling digital health products in general, and chronic disease management products in particular. To discuss the extent to which platforms like Hello Heart could play a role in innovation in primary care, specifically as a means of engaging patients to a greater extent in managing their own health. To discuss strategic questions faced by both health care startups and digital firms such as going deep (from hypertension to heart health) vs. going broad (to cover other chronic conditions).
Loading
Case Study: Hello Heart: The Next Generation of Chronic Disease Management Apps (English version) | Ivey Publishing