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Product cover image for Hewlett-Packard Co.: DeskJet Printer Supply Chain (A)

Hewlett-Packard Co.: DeskJet Printer Supply Chain (A)

Kopczak, Laura Rock; Lee, Hau

Product #:GS-3A
Supplier:Stanford University
Discipline:Operations Management
Setting:British Columbia, 1990 - 1990
Details:Case (PDF) • 12 pages • 2001-05-11 (Rev: 2004-03-08)

Subjects:

Inventory managementSupply chain management

Geography:

British ColumbiaCanadaNorth America
Your Price:$9.71

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Hewlett-Packard's (HP) Vancouver Division faced a challenge in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air-freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe.

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Case Study: Hewlett-Packard Co.: DeskJet Printer Supply Chain (A) (English version) | Ivey Publishing