Hijo Resources Corporation (Hijo) was a conglomerate based in Tagum, Davao del Norte, Philippines. Hijo began as an abaca plantation in the 1940s and ventured into the cultivation and exportation of Cavendish bananas in 1968. Alongside its agribusiness operations, Hijo had diversified into a conglomerate with business interests spanning a broad range of sectors. However, Hijo was no longer able to operate its business as usual due to changing economic, environmental, and societal challenges. The company’s current initiatives were fragmented and existed in silos within each strategic business unit (SBU). In April 2018, Hijo’s president and chief executive officer needed to determine how to holistically integrate sustainability practices into the company’s value chain, cutting across different issues and encouraging collaboration across Hijo’s different SBUs.
Hijo自然资源公司:将可持续发展融入日常运营 Hijo Resources Corporation: Integrating Sustainability Into Day-to-Day Operations (Simplified Chinese version)
Maria Angela G Zafra, Wilfred S Manuela Jr, Manuel J. de Vera, Angelina G. Golamco
Product #:W35425
Supplier:Ivey
Discipline:General Management
Setting:Philippines, 2018
Industries:
Geography:
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Learning Objectives
- 探索多元化战略的基本逻辑。
- 了解有效组织变革的关键要求。
- 将社会和环境差异化作为一种使组织合法化的可行策略，了解这种策略的作用和局限性，并评估该策略是否有助于公司的竞争优势。
- 确定超越企业社会责任并将可持续发展实践融入日常业务运营的途径。
This case is intended for use in undergraduate- and graduate-level business and management courses. The case explores the topics of business models, strategy, financial management, organization and management, corporate social responsibility (CSR), and sustainability. After working through the case and assignment questions, students will be able to do the following:
- Explore the underlying logic of a strategy based on diversification.
- Review key requirements for effective organizational change.
- Examine social and environmental differentiation as a viable strategy of legitimizing an organization, understand the power and limitations of such a strategy, and assess whether the strategy can contribute to a company’s competitive advantage.
- Identify paths to going beyond CSR and embedding sustainability practices in day-to-day business operations.