<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Hisense's Evolving Organizational Structure in Africa

Hisense's Evolving Organizational Structure in Africa

Su Liu, Paul W. Beamish, Shifang Wei

Product #:W48797
Supplier:Ivey
Discipline:International Business, Strategy
Setting:China, 2024
Details:Case (PDF) • 11 pages • 2026-03-20

Subjects:

Business managementInternational businessStrategy

Industries:

Fabrication and manufacturing

Geography:

ChinaAsia
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

The China-Africa Cooperation Forum Summit took place in Beijing on September 4, 2024. The summit focused on the industrialization of the manufacturing sector as a key aspect of China–Africa collaboration. During its 28 years of operations in Africa, such industrialization had been a priority for the Chinese manufacturer Hisense Group, which had started out with trade but progressed to investing in manufacturing plants and establishing research and development centres. Ultimately, Hisense created a comprehensive industrial chain with fully functional and supportive facilities across the continent of Africa.

Hisense had grown and strengthened itself in Southern Africa step by step. Could its operational strategies in Southern Africa be applied to the North African region? What were the next steps that Hisense should take in Africa?

Learning Objectives

After completion of this case, students will be able to do the following:
  • Identify overseas site selection factors and key elements that allow late entrants to successfully take root.
  • Compare the potential risks of local manufacturing and import sales, and understand the motivations for adopting both approaches.
  • Explore management tactics for balancing global integration and local responsiveness.
  • Evaluate the advantages and disadvantages of different market development strategies.
Loading
Case Study: Hisense's Evolving Organizational Structure in Africa (English version) | Ivey Publishing