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Honda (A)

Christiansen, Evelyn T.;Pascale, Richard Tanner

Product #:384049
Supplier:Harvard Business School
Discipline:General Management
Setting:Japan, United States, 1948 - 1974
Details:Case (PDF) • 9 pages • 1983-08-23 (Rev: 2011-03-16)

Subjects:

Business historyCorporate strategyCompetitive strategyProfitabilityQuantitative analysisMarketing strategyManagement philosophyBusiness and societyStrategyCorporate financeTechnology and analyticsMarketingManagementLeadership and managing peopleManagement

Industries:

Goods, trade, and consumer services

Geography:

JapanUnited StatesAsiaNorth America
Your Price:$11.64

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Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).

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Case Study: Honda (A) (English version) | Ivey Publishing