How Adobe Innovated Its Business Model and Blazed the Trail for the Digital Experience Platform

Name: How Adobe Innovated Its Business Model and Blazed the Trail for the Digital Experience Platform (English version)
SKU: UVAS0453

Chatterjee, Sayan

Product #:UVAS0453

Supplier:Darden Business School

Discipline:General Management

Details:Case (PDF) • 18 pages • 2024-07-02

Subjects:

Leadership and managing people Management

Industries:

Fabrication and manufacturing

Your Price:

$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

In 2012, Adobe Systems Incorporated (Adobe) announced that moving forward, its product releases would be available only through the cloud and a subscription model. In 2024, many software companies are pivoting to subscription models for several reasons, including faster time to customer value, seamless onboarding, and flexible pricing. But in 2012, the industry was quite skeptical of this model. This case describes the important decisions that Adobe made between 2012 and 2024. Adobe is now looking at the next step of incorporating artificial intelligence (AI) into its product offerings.